Postback (S2S): How to Efficiently Use It

Postbacks are automatic notifications sent to the server when a player performs conversions (registration, making a deposit, etc.). Using postbacks allows the optimization of traffic quality.

To receive postbacks in your tracker for generated conversions from RevenueLab, set up a link from your tracking for redirecting.

Go to “Tools - Global Postbacks" tab:

1. Click on the “Add postback” button.

You can edit or delete an incorrectly filled card on the same page.

2. Paste the address of your tracker in the “Link” section.

To accept the clickid from RevenueLab, set the value of clickid={s2}. 

Example:
Your link: https://yourdomain/?clickid={clickid}&goal=reg&status=1
Change it to: https://yourdomain/?clickid={s2}&goal=reg&status=1
Status – select the status you want the conversion to be passed to you.
Event – choose from two available events: REG or FTD.

3. Add Individual postbacks.

If you use different trackers for different offers, it is recommended to use individual postbacks. To do this, go to the added CPA offer, where your tracker referral link is located, and add individual postbacks. The steps for filling correspond to the stages presented in point 2.

When using both global and individual postbacks simultaneously, to prevent duplicate statistics in your tracker, you can activate the option (checkbox) "Use global postback for all offers".

If you want to control traffic of your site using your own tracker, you need to wrap the link received in RevenueLab in your tracker. To do this you need to add the parameter s2={subid} to the original link taken from the page of the offer.
URL: https://affiliates.support/?a=1234&c=5678&s2={subid} where subid is the parameter of your tracker for accepting click_id.