General Statistics: How to Effectively Work with It
The Statistics page contains two reports: General and Tracker
General statistics allows you to track traffic volumes, conversions and efficiency ratios for connected offers. The data is updated once an hour for most of the offers.
The statistics screen contains a table, the columns of which can be divided into three parts:
Statistics — shows traffic volumes in clicks, registrations and FTDs for a certain offerer, traffic source or campaign in the selected time period.
Deposits and Earnings — shows how many deposits players have made and how much profit they have brought to the brand and your earnings. Income is counted as the brand's profit multiplied by the bid, or as the FTD number multiplied by the CPA bid size. However, the final earnings may be adjusted before the payout is accrued. For example, this can happen if the affiliate rejects FTDs or identifies non-compliant traffic.
Conversion rates — allow you to evaluate traffic efficiency and calculate how many clicks are needed for one registration or FTD, and how many registrations are needed for one FTD.
In the calendar you can choose a period you want to see the statistics for. To do this, you can select any period of dates in the calendar by clicking first on the start date and then on the end date of the period. You can also select one of the options to the right of the calendar:
You can customize the grouping of the table to your liking by moving the grouping levels through the tool next to the date selection:
For example if the grouping selected is Offer > Traffic Source > Company > Date - Day, this means you will see:
In the first level of rows — Statistics for a specific offerer
If you expand a specific offer, you will see statistics for all traffic sources, but only within that offer.
If you reveal a traffic source, you will see statistics for companies within that traffic source.
And if you reveal a company, you will see statistics by day for that company.
Filters are hidden by default and you need to click on the "Filters" button to display them. Using filters, you can display data on:
Campaigns
Traffic sources
Offers
Payment Models
Filters are interlinked. For example, if you select multiple campaigns, the filter by Offers will display only those offers that receive traffic from the selected campaigns:
Filters are saved once applied, so you don't have to customize them every time if you navigate to another page and come back. To reset the applied filters you can click on the button when the filters are revealed:
For your convenience, you can leave only the columns you want to see by clicking on the gear. By default all columns are displayed, but by unchecking the checkboxes you can remove some of the columns:
