CPA-tracker Statistics: How to Efficiently Work with It

Statistics -> CPA-Tracker

Track conversions and earnings for tracker offers (CPA deals). For most offers in the report, data is updated once an hour.

The “CPA-tracker” tab contains only data collected through postbacks. It allows you to get detailed information about each click and track its conversion statuses. For example, you can check the user’s country, browser and device. Please note that not all offers support the tracker technology to collect data. This means that you should check “General statistics” in order to get all information about your traffic, especially if you work with Revshare and Hybrid programs. 

There are several types of reports that you can get on this tab:

• “Date” allows you to view statistics on the number of clicks and FTDs by day;

• “Clicks” and “Conversions” allow you to view information on each individual click and conversion;

• “Countries” report allows you to see where the people who clicked on your links are located and if the conversion is different in various countries;

• “Offers” allows you to view statistics on the number of clicks and FTDs by offer;

• “Browsers", “Devices”, and “Countries” allow you to see which browsers and devices people who clicked on your links are using and whether the conversion differs between devices.

The report type can be selected in the dropdown list above the table. Once you select the type, the table changes with specific columns in it. Each filled page in the table contains 20 rows with data. 

Each report type can be further customized. Let's take a look at the tools to do this.

The Calendar allows you to customize the period you would like to see statistics. This feature works for all report types. Select any period in the calendar by clicking on the start and the end dates of the period. You can also use one of the periods in the right pane of the calendar.

Filters are hidden by default and you need to click on the "Filters" button to display them. The opened panel contains filters by:

• Traffic sources

• Offers

• Browsers

• Operating axes

• Devices

• Subs

Filters are linked to each other. For example, if you select multiple campaigns, the filter by Offers will only show those offers that receive traffic within the selected campaigns.

Filters are saved once applied, so you don't have to adjust them every time if you navigate to another page and come back. To reset the applied filters you can click on the icon that is displayed even if the filters are hidden or on the button if the filters are revealed:

To make the table easier to use, you can customize the columns you would like to work with by clicking on the Gear icon. By default, only the most useful columns are displayed, but by checking the checkboxes you can add some more data to the table. 

Some sums, columns, and other entities in the table have tooltips. They are available by clicking on the i-icon or clicking on the value with a dotted underline. The tooltips provide additional information.

For example, when you hover over amounts in the Date report, you can see the amounts earned in the currency of earnings before converting to Euros, the universal statistic for this report.

In the Conversions report for conversion statuses, you'll also be able to see tooltips explaining the meaning of the statuses. By clicking on the amount in the currency of the statistic, you can see how it is converted to euros.